Our Values

As a business we have a strong set of values that underpin everything we do.
Our promise to you is that we will always do the best for you and do the best for the long term success of your business and the relationships with those important to you. We also want our relationship with you to last for many years and that’s why we stand by our values while delivering benefits to you.

Who we are

Lime Associates is a multidisciplinary team of manufacturing consultants that specialises in Optimising Cost and delivering Supply Chain solutions to Medical Device and Health Technology businesses.
The team of directors and associates have over 60 years Purchasing and Supply Chain experience in the highly regulated Medical industry and that’s why respected clients like Owen Mumford, Smith & Nephew, Tissue Therapies and Sartorius trust Lime Associates to deliver outstanding results.
Lime Associates is a flexible team of experts in low cost sourcing, category management, global supply chain strategy, tactical procurement, supplier relationship management and process improvement who respond to your brief by selecting the right team to meet the specific needs of each very individual project.

Core People

  • Malcolm Worrall

    Marketing Director and Chairman

    Malcolm is a Fellow of the Chartered Institute of Marketing. He has 30 years of experience of blue chip Marketing and Supply Chain management roles. He has also held board level positions at local, Regional and National level within the Chartered Institute of Marketing. Malcolm’s specialist skills are helping a number of clients with the commercialisation of their medical device products.

  • James Cooper

    Client Director

    Over 13 years of Medical Purchasing experience makes James a true subject matter expert. With the ability to effect change in our heavily regulated environment James has demonstrated a wealth of improvements for Lime Associates clients.

  • Steve Langron

    Supply Chain Director

    Steve has a PhD from the University of Bath and boasts over 25 years of Supply Chain experience in the FMCG and Medical Device sectors. Steve’s skills set really comes to fore when discussing supply chain projects involving ERP implementations.

  • Ian Claydon-Butler

    Senior Consultant

    Ian has a strong track record at Chief Procurement Officer or at Director level in the private and public sectors, having worked for numerous organisations including AGMA, AstraZeneca, Smith & Nephew, AMCo, SSL International, Oldham Metropolitan Council, Powderject/Chiron and Peel Ports Group.

  • Tony Allen

    Sales and Marketing Consultant

    Tony has over 30 years of UK and International Sales and Marketing experience gained in positions in a cross section of industries and in particular, medical devices. He has a B.A. (Hons.) in Modern Languages (German and Spanish).

  • Pelleren Hodges

    Senior GDP Consultant & Contract RP

    Pelleren has 30+ years experience of UK and International logistics and supply chain management from many industries in particular pharmaceutical. He has a BA(Hons) in Logistics & Supply Chain Management, is a member of the Chartered Institute of Logistics Transport and Chartered Institute of Purchase & Supply. Pelleren brings common sense and pragmatic solutions to all aspects of GDP and WDA requirements.

  • Paul Nixon

    Logistics and Distribution Consultant

    Paul is a highly experienced logistics, distribution and project manager with expertise gained from nearly 25 years of varied logistics and distribution projects. Paul is expert in both supply chain and warehouse & distribution operations and has worked with companies such as Baxter, Arjo Wiggins and Delice de France. He is a Chartered Member of the Chartered Institute of Logistics and Transport CMILT

  • Rachel Corry

    Research Analyst

    Rachel has a background in administration in Human Resources, Marketing and Supply Chain. At Lime she offers detailed research into supply chain services and costs. Rachel can investigate your supplier base to find alternatives or to provide “benchmark” pricing to evaluate your current suppliers and establish truly competitive tendering.
    Rachel has a first class degree in Theology from Durham University.

Photos courtesy of Mark Lindstrom Photography.

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  • "Lime helped us to put in place a robust supply chain for a medical device with an ancillary medicinal substance"

    David Davies - Chief Development Officer, Futura Medical

  • "Lime helped us understand our strategic purchasing priorities and provided a different view of our purchasing data"

    Les Todd - Operations Director, Rocket Medical

  • "In a short space of time they've delivered significant long term profit improvement and created a new approach to how we source."

    Adam Sullivan - Chief Executive, Baywater Healthcare

  • "Many thanks for your support and assistance throughout the bidding process to date as it is very much appreciated."

    Drew Davidson - Corporate Bid Manager, Cooperative Travel Management

  • "Lime Associates provided top notch work & detailed documentation that allowed clear, concise decision making"

    Anthony James - Vice President Operations & Quality, Bioventus

  • "Lime Associates expertise has allowed us to make further improvements to our World Class global supply chain"

    Noel Waters - SVP Global Operations , Smith & Nephew Advanced Wound Management

  • "I would have no hesitation in recommending Lime Associates... They delivered six figure savings for us"

    Gavin Jones - Group Finance Director, Owen Mumford, UK

  • "I was very impressed with their professionalism. I'm happy to recommend Lime Associates in the future"

    Diana Molina - Country Domain Head - Scientific & Clinical, Genzyme, UK

  • "Lime Associates have demonstrated an in depth knowledge of medical grade logistics"

    Drummond McKenzie - Finance Director, Tissue Therapies, Australia

  • "Lime Associates expertise in SAP implementation was pivotal in the development of our manufacturing systems "

    Peter Kruger - Finance Director, Global Operations, Smith & Nephew Advanced Wound Management

  • "Lime Associates helped us source a tricky Medical component from China"

    Matthew Tully - Managing Director, Single Use Surgical, UK

  • "Lime Associates helped me achieve a 30% price reduction on our first day of engagement!"

    Paul Currah - Strategic Purchasing Manager, Owen Mumford, UK

  • "It was a pleasure working with such an experienced team"

    Andy Thelwell - Managing Director, Crux Healthcare, UK

  • "Lime Associates showed a thorough understanding of the contract healthcare market"

    David Bytheway - Head of Business Development, Flexible Medical, UK

  • "We have found the process with Lime Associates to be incredibly transparent and constructive"

    Lucy O'Neill - Managing Director, Star Medical, UK

  • "It’s been good to work with Lime Associates. It has been a pleasure, thanks for your help!"

    Nick Windle - Project Manager, Single Use Surgical, UK